SEO For Photographers – The Complete Guide To Maximizing Exposure
For any business, getting exposure to more potential clients is necessary. This is true for photographers too. You may have captured beautiful photos and spent hours making your website picture-perfect. But a beautiful website doesn’t help your business if you can’t find people checking it out. For photographers, SEO is one of the most beneficial opportunities to attract more traffic to their website. SEO can add additional lead generation streams to the business.
Search Engine Optimization for photographers is the practice of optimizing the online presence through the website to reflect the authority, expertise and reliability on a topic your potential client is looking for over the internet. However, SEO can be overwhelming and confusing for photographers.
This guide is aimed at making it easy for photographers of any type to optimize their website for search engines.
1. Optimize Images Before Uploading Them To The Site
If you keep the images in their original resolution or size and upload them to the website in those big sizes, you are killing the site, user experience and eventually your business. This is because the heavier your site gets, the slower it loads for your visitors.
It gets worse when somebody tries to access the site from a mobile device. Most of your visitors interested in photography services will own a small screen device and they are likely to get frustrated with the loading time and mobile data consumption and exit the site.
This is why it is essential to optimize your images before uploading. There are ways to reduce image sizes without compromise on the quality and crispness of the photos.
2. Use Titles & Alt Tags
Alt Tags work like descriptions for your images and translate the image for the search engine. Without these tags, the images are near to non-existent for the web.
When somebody tries to search for photography services using specific keywords, your images with Alt tags are likely to pop up in their results, giving you a potential lead. Alt Tags and Titles play an important role in helping users pin your photos on Pinterest.
3. Right Use of Keywords
Relevant photography keywords should be used on the website to improve search engine rankings and market your business to the right people at the right time. Keyword research is the basic part of SEO. If you optimize the site for wrong keywords, you may waste your time. Even a little change in the wording can sometimes double the traffic.
List the main keywords for your photographs and service and try to find those which people are most likely to use with their searches. Checking the competition for specific keywords is also important. You can use some of the most powerful and effective keyword research and tracking tools to get some help making the right use of keywords in your photography website to attract more traffic.
3. Build Quality Backlinks
Consider creating quality backlinks from trustworthy, popular and relevant websites than creating a large number of links from spammy websites. Such a behavior is likely to harm your ranking and getting penalized by Google. Invest some time and effort in building relationships that get you some worthy features and mentions with quality backlinks.
As a photographer, you have numerous opportunities to build quality backlinks as you work with lots of vendors for different events. Most of these people would not hesitate to share your work on their social media or blog to bring you quality traffic.
4. Create Content For Viewers
Content is King when it comes to SEO. Create informative, fun, entertaining and exciting content which not only showcases your work but lets you use keywords for SEO ranking. It is a good way to spark an interest with your visitors and connect with them. Here are some things you should keep in mind while creating blogs for your website:
-Make catchy titles. While it is recommended to use the keyword in title, it is not crucial. You should see that the title’s catchiness is not sacrificed for fitting in the keyword.
-Avoid keyword stuffing. With Google’s updated algorithms, your content is likely to be perceived as spamming if you stuff the keywords everywhere.
-Understand the importance of structure for user experience and use the headings and subheadings accordingly.
-Write for the readers, not Google.
5. Use Local SEO
Professional photographers generally work with clients who live near the studio or within a short driving distance. Local SEO can give you the best chance to capture the attention of local clients when they search for a photography service.
In addition to the keyword strategy, local SEO is influenced client reviews collected through Google business account. You can also use platforms specialized at reviews like Yelp to positively affect your local search engine ranking.
Facebook is a more natural way to get reviews. Google Ads is a way to use paid alternatives to rank higher in your local area.
6. The Website Should Be Fast & Responsive
It is crucial to understand the importance of site speed for SEO. You can find a large number of photography websites which are not responsive. A responsive website not just loads fast but also adapts dynamically to the screen size of the device used.
Having a website which loads fast and preserves the quality of images is challenging. However, speed affects SEO because if somebody cannot use your site due to low speed, Google would consider the site to be low quality. You can use some tools to check the loading time of your photography website and work on it if you find necessary.
7. SEO-Friendly Homepage
Your homepage is obviously the most visited page of the website and the way it looks, feels and works decides whether the viewers stay or leave. This is why making your homepage SEO-friendly with logical crafting is important. You can focus on a few things when designing the homepage:
-Demonstrate your latest work like some fresh galleries and articles they should check out
-Use Call Actions to encourage visitors to go to your subpages like portfolio and contact page to submit inquiries
-Keep it short and simple by selecting 5-7 images instead of adding a large number of images
-Use appropriate Headlines to make it clear for the audience what the site is all about
-Don’t forget to include your keywords on the homepage
We hope these tips and guidelines make you more SEO savvy. You can apply the knowledge and strategies to your website to boost your search engine rankings and business.